Books

Books on crowd behavior analysis

  • The Crowd: A Study of the Popular Mind Gustave Le Bon

Comment: A classical book on crowd psychology. The crowd, an agglomeration of people, presents new characteristics very different from those of the individuals composing it.

  • The Wisdom of Crowds James Surowiecki

Publication Date: August 16, 2005

Why the many are smarter than the few and how collective wisdom shapes business, economies, societies, and nations.

  •  Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Jeff Howe

Publication Date: September 15, 2009

Comment: After the buildup of social-networking, this is one of the most promising business model.
  • Group Dynamics 5th edition Donelson R. Forsyth

Comment: A very classical sociology textbook on group behavior. It covers a lot of related topics on group, such as inclusion and identity, formation, leadership, power etc, in each topic there is a brief survey. The merit of the book I appreciate a lot is that each section begins with asking reader some good questions that inspire critical thinking, giving reader a overview what question this section would try to discuss,  and at the end of each section, there is also a detailed summary of the key points. At last, I am really inspired by the empirical methodology of sociological approach to group and crowd analysis.

  • Burst: The Hidden Pattern Behind Everything We Do Albert-Laszlo Barabasi


Comment: The author of this book, Prof. Barabasi,  is a renowned researcher on complex network. This book discuss how the innovation of technology(such as social networks, mobile devices) bring  brand-new way of investigation on revealing the human behavior and psychology. Indeed, the emerge of new technology not only change the way we interact with other people, but also give researchers a lot of new methods to attack the  challenges which are  intangible before.  With the large-scale amount  of digital personal data flow, the previous empirical study of human behavior and psychology could turn into quantitative analysis which reveal important common patterns.

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